5430 Alliance Teams Up with Taco Bell to Empower CU Student-Athletes and Strengthen Community Connections
To celebrate the partnership, Taco Bell will give out a free Cantina Taco to every customer who visits a participating location’s drive-thru on October 22, from 2:00 p.m. to 3:00 p.m..
Boulder, CO (October 21, 2024) – 5430 Alliance, the official NIL Collective for CU Athletics, is thrilled to announce an exciting new partnership with Taco Bell. This collaboration aims to engage the local community while supporting University of Colorado athletes in their quest for excellence both on and off the field.
As part of this unique partnership, Taco Bell will host a special event at participating locations on October 22, from 2:00 p.m. to 3:00 p.m. Every customer visiting the drive-thru will receive a free Cantina Taco during this hour. CU Buffs Football athletes LaJohntay and Jaylen Wester will also attend as special guests at the Baseline Road location, bringing energy and fun to Buffs fans driving through. In addition, Taco Bell will donate $50 for each transaction made during this period to the Taco Bell Foundation, reinforcing its commitment to community engagement and educational initiatives.
5430 Alliance is excited to align with a brand as iconic and community-focused as Taco Bell. This partnership will directly benefit CU athletes as the 5430 Alliance continues its mission to empower student-athletes, retain top talent, and help CU compete at the highest levels of collegiate sports.
"This collaboration with Taco Bell represents a significant step in our efforts to engage with our community and enhance support for our athletes," said Natalie Sharp, Executive Director of the 5430 Alliance. "We are grateful for Taco Bell's support and are proud to partner with a brand that shares our values of excellence and community impact."
The funds generated through this initiative will not only support the Taco Bell Foundation but will also directly benefit the student-athletes at CU, helping to ensure they have the resources and opportunities necessary to excel in their collegiate sports careers. By fostering this partnership, we are cultivating a culture of support that extends beyond the field, creating lasting benefits for both our athletes and the Boulder community.
For more information about the event or the 5430 Alliance, please visit www.5430alliance.com or contact us at natalie@5430alliance.com.
About the 5430 Alliance:
5430 Alliance is the premiere Name, Image, and Likeness (NIL) collective supporting 350-plus student-athletes at the University of Colorado. Supporters, fans, and alumni who support 5430 Alliance are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. 5430 Alliance is powered by parent company Blueprint Sports. For more information about NIL partnerships with Buffs student-athletes, visit http://5430alliance.com/or follow @5430Alliance on Instagram, X, Facebook, and LinkedIn, or email info@5430alliance.com.
