A Look at New Era’s Top NIL Deals
(April 2nd, 2025) - In the ever-evolving landscape of Name, Image, and Likeness (NIL), major brands are stepping up to sign standout student-athletes across the country. One of the most visible players in this space is New Era, known for its iconic headwear and deep ties to sports culture. From volleyball courts to football fields, New Era is aligning with the next generation of stars who are making waves not just with their play, but with their marketability. This spotlight explores the student-athletes at the forefront of New Era’s NIL strategy—highlighting both their athletic achievements and the schools they’ve represented.
Athlete: Ally Batenjorst
School(s): USC/Nebraska
Sport: Women’s Volleyball
Athlete: Claire Curzan
School(s): Virginia/Stanford
Sport: Women’s Swimming
Athlete: RJ Davis
School(s): North Carolina
Sport: Men’s Basketball
Athlete: Quinn Ewers
School(s): Texas/Ohio State
Sport: Football
Athlete: Cooper Flagg
School(s): Duke
Sport: Men’s Basketball
Athlete: Hannah Hidalgo
School(s): Notre Dame
Sport: Women’s Basketball
Athlete: Shawnti Jackson
School(s): Arkansas
Sport: Women’s Track & Field
Athlete: Riley Leonard
School(s): Notre Dame/Duke
Sport: Football
Athlete: Joquavious “Woody” Marks
School(s): USC/Mississippi State
Sport: Football
Athlete: Miller Moss
School(s): Louisville/USC
Sport: Football
Athlete: Garrett Nussmeier
School(s): LSU
Sport: Football
Athlete: Fred Richard
School(s): Michigan
Sport: Men’s Gymnastics
Athlete: Mark Sears
School(s): Alabama/Ohio
Sport: Men’s Basketball
Athlete: Sonny Styles
School(s): Ohio State
Sport: Football
From powerhouse quarterbacks to Olympic-level swimmers, New Era is assembling a standout roster of collegiate athletes that reflects the future of sports and style. These partnerships signal more than just brand endorsements—they’re a reflection of New Era’s commitment to supporting athlete entrepreneurship and individuality. As NIL continues to create new lanes for student-athletes, collaborations like these are setting the tone for how brands and college athletes can win together
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