Happy Valley United Inks Partnership with GLD
A portion of sales from GLD’s Penn State line will directly benefit Nittany Lion student-athletes' NIL.
UNIVERSITY PARK, PA (Aug 1, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 800 Penn State student-athletes, inked a partnership with GLD, the go-to jeweler for a-list artists, entertainers, and athletes worldwide, to create an exclusive line of Penn State jewelry where a portion of every sale through Happy Valley United’s custom link will benefit NIL for Penn State student-athletes through the collective.
To ensure a portion of the purchase benefits Penn State student-athletes' NIL, fans and supporters can purchase their Penn State pieces and other items at https://www.gld.com/collections/penn-state-x-gld-official-jewelry.
Gld, founded in Pittsburgh, PA by Christian Johnston, is best known for its high-quality jewelry and custom collections since its creation in 2015. The NFL enlisted GLD to produce its official Super Bowl chains for the 2024 Super Bowl. By partnering with collegiate and professional teams, Gld expanded its footprint to accessorize fans and student-athletes alike.
Former Penn State Football student-athletes and current NFL players Micah Parsons, Ji’Ayir Brown and Sean Clifford own pieces from Gld.
The partnership brings new opportunities for Penn State student-athletes to elevate their style while representing a well-respected brand in the fashion and entertainment industry. With two custom Penn State pendants, fans can show their support for the Nittany Lions by purchasing through the collective’s link and showing off their piece every game day. These pieces are crafted to the highest quality standards that GLD is known for. Each features hand set stones, premium details and GLD’s lifetime guarantee.
“At Gld, we pride ourselves on producing high-quality pieces to fit every style,” said Johnston. “Nittany Nation’s unrivaled passion inspired this partnership. We look forward to giving back to Penn State student-athletes through this collection.”
By partnering with Gld, Happy Valley United broadens its portfolio of corporate partners and presents a new way for Penn State fans to directly support NIL for Penn State student-athletes.
“Gld sets a standard with its philanthropic approach to the fashion industry and boasts a plethora of world-renowned ambassadors,” said Jen Ferrang, Happy Valley United General Manager for Development and Corporate Partnerships. “We are ecstatic to collaborate with Gld and bring Nittany Nation a new way to support NIL at Penn State while fostering ambassador opportunities for our student-athletes.”
To make the greatest impact, purchase Penn State pieces and other items through Happy Valley United’s custom link at https://www.gld.com/collections/penn-state-x-gld-official-jewelry.
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Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/ and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.
Started in a basement in Pittsburgh, PA, Gld has become an international brand with millions of customers and followers. Gld produces high-quality jewelry, such as chains, pendants, watches and rings. Now headquartered in a 12,000 square foot facility in Miami, FL, GLD is poised to launch its flagship retail location while continuing to expand the brand, challenging everyone to work hard, play hard and give back.
GLD collaborates with A-List celebrities such as ASAP Rocky, Wiz Khalifa and Trippie Redd and the world’s top athletes such as Carmelo Anthony, Kevin Durant and Paul Pogba. These celebrities and each customer are a testimony to the power of the brand. Additionally, strategic partnerships like the NBA and Marvel Comics provide additional opportunities for GLD to create and inspire on the world stage.
