Play It Forward Pledge Campaign Launched to Support Buffs Football & Basketball Student-Athletes Through 5430 Alliance
Fans can pledge their support by directly supporting the Buffs for every win, assist, sack, or touchdown for the rest of the season.
Boulder, CO (November 21, 2024) – 5430 Alliance, the official NIL Collective for CU Athletics, has launched the Play It Forward pledge campaign, giving Buff fans a new way to support CU basketball and football student-athletes. Fans can pledge financial contributions for wins, assists, sacks, or touchdowns for the remainder of their season.
Play It Forward allows Buff supporters to directly contribute to CU Football and Basketball student-athletes' Name, Image, and Likeness (NIL) opportunities while celebrating the teams’ performances on the court and field. Whether it’s cheering for a big win, a game-changing assist, a Top 10 touchdown, or a crucial sack, fans can make an impact by pledging a set amount for each statistical category.
“We’re excited to launch the Play It Forward pledge campaign, a unique opportunity for Buff fans to make a direct impact on the lives of CU student-athletes,” said Natalie Sharp, Executive Director of 5430 Alliance. “This initiative is all about celebrating the incredible performances of our basketball and football teams while helping to expand NIL opportunities for our athletes. Every win, assist, touchdown, and sack is a chance for our supporters to contribute to the growth of CU’s NIL program and create lasting opportunities for the student-athletes who give it their all every season. Play It Forward strengthens our community and ensures these athletes can continue to thrive both on the field and in their personal endeavors.”
Fans can sign up for 5430 Alliance’s Play It Forward HERE and pledge any amount for every win, assist, touchdown, and sack recorded this season. With each milestone achieved during the season, fans will be notified of their contribution and the impact they are making on the student-athletes’ NIL earnings.
The funds raised through the Play It Forward campaign will go directly to supporting the Buffs Basketball and Football players, helping to create more opportunities for them to engage with fans, create content, and receive compensation for their NIL activities.
For more information about the campaign or 5430 Alliance, please visit www.5430alliance.com or contact us at natalie@5430alliance.com.
ABOUT 5430 ALLIANCE
5430 Alliance is the premiere Name, Image, and Likeness (NIL) collective supporting 350-plus student-athletes at the University of Colorado. Supporters, fans, and alumni who support 5430 Alliance are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. 5430 Alliance is powered by parent company Blueprint Sports. For more information about NIL partnerships with Buffs student-athletes, visit http://5430alliance.com/or follow @5430Alliance on Instagram, X, Facebook, and Linkedin, or email info@5430alliance.com.
