Rising Spear Announces Partnership with BuzzU™ as Their Official NIL Analytics Provider
TALLAHASSEE, FL. (May 22, 2023) – Today, Rising Spear, a third-party name, image, and likeness (NIL) collective and a proud partner of Florida State Athletics, announced a strategic partnership with BuzzU™, a leading data analytics firm in the NIL industry.
BuzzU™, the largest fair-market-value database in NIL with data on over 50,000 athletes, will provide Rising Spear with local marketability rates of their student-athletes to leverage when executing deals with Tallahassee businesses as their official NIL Analytics Provider.
“This partnership is a significant step forward for our collective as it arms us with the data necessary to educate brands on the power of student-athlete marketing,” said Rising Spear Chief Operating Officer Will Cowen. “The data and analytics that BuzzU provides will offer a better understanding of fair market value for us, companies, and our student-athletes in baseball, basketball, beach volleyball, soccer, softball, tennis, and volleyball.”
Rising Spear partnering with BuzzU™ is a natural progression of their commitment to providing customized marketing solutions to local, regional, and national business partners.
“Rising Spear is at the forefront of NIL, and we look forward to providing them with the necessary data to continue to grow their already prominent collective,” said BuzzU™ Founder Zach Novoselsky.
In addition to a robust NIL presence, Rising Spear is growing their team with the hiring of Joey Keenan as Director of Business Development in January 2023. He brings a wealth of experience from Seminole Sports Properties, Seminole Boosters, and private sector sales. In this role, Keenan is responsible for providing Rising Spear and student-athletes partnership opportunities with local, regional, and national businesses. A business can choose to work one-on-one with an athlete of their choice or partner with Rising Spear. In these partnerships, Keenan works closely with businesses to create customized membership packages to enhance their marketing strategy through social media, in-person appearances, and sponsorship opportunities that best fit the needs of the business.
New additions to the team, combined with the data from BuzzU™, are setting up Rising Spear for continued success in NIL.
For more information about Rising Spear and BuzzU™, visit risingspear.com and buzzu.tech.
ABOUT BUZZU™
BuzzU™, headquartered in Chicago, Illinois, is a leading data analytics firm in the name, image, and likeness (NIL) industry. Founded in 2021 by a former collegiate football player, BuzzU™ produces data-backed local marketability reports known as Buzz Scores. Using a combination of on-field performance, social media, and search engine analytics, BuzzU™ produces a quantifiable marketability rate for collegiate athletes. This score is then used to garner a greater understanding of an athlete’s value and can aid in pitching for potential NIL partnerships. Based on sport, school, and previous NIL deals, these fair market valuations allow BuzzU™ to calculate what an athlete can make per sponsorship. BuzzU™ currently aggregates scores for over 50,000 athletes in 13 sports. To learn more about BuzzU™, visit buzzu.tech or follow BuzzU™ on Facebook, Instagram, and LinkedIn.
ABOUT RISING SPEAR
Rising Spear Gold Standard is a for-profit entity that allows Florida State student-athletes to profit from their name, image, and likeness through partnerships with local, regional, and national businesses. These partnerships provide student-athletes the ability to build and develop their own brands through social media endorsements, in-person appearances, and digital media distribution in cooperation with businesses. The Gold Standard entity also has customized membership packages where a business can receive signed posters and memorabilia, as well as marketing, promotion, and sponsorship opportunities with Rising Spear Student-athletes. To learn more about Rising Spear, visit risingspear.com.
