TheLinkU Named Official NIL Platform for Players Era Festival
Houston, TX – October 8, 2024 – TheLinkU, a leader in Name, Image, and Likeness (NIL), is thrilled to announce its official partnership with the Players Era Festival, a premier college basketball event taking place during Thanksgiving week in Las Vegas. This collaboration marks a significant step in empowering college athletes with innovative NIL opportunities.
The Players Era Festival, created by EverWonder Studio and Seth Berger, is dedicated to revolutionizing college basketball by creating substantial NIL opportunities for athletes outside of competition—guaranteeing $9 million in 2024 and millions more over the next three years.
TheLinkU will provide its advanced NIL management platform to ensure athletes can maximize their NIL potential while maintaining compliance with NCAA regulations through contract tracking and execution of deliverables management.
Seth Berger, CEO of Players Era, stated, "Partnering with TheLinkU allows us to offer athletes with a cutting-edge platform that enhances their ability to maximize their NIL opportunities. TheLinkU's commitment to compliance and athlete empowerment aligns perfectly with our vision for the Players Era Festival by not only supporting NIL endeavors but also ensuring all activities are fully compliant."
Austin Elrod, President and Founder of TheLinkU, shared his excitement: "We are honored to be the official NIL platform for the Players Era Festival. This partnership exemplifies our mission to empower athletes through innovative solutions, and we are committed to supporting their journey both on and off the court. Since inception, TheLinkU has always focused on our three pillars, protecting the athlete, protecting the university and protecting the individual or businesses participating in the NIL space. We look forward to a great week in Las Vegas.”
Key features of this partnership include:
Personalized NIL Guidance: TheLinkU will offer Players Era athletes personalized support, including educational resources on NIL best practices, branding, and compliance.
Exclusive Access to Sponsorships: Athletes will gain access to exclusive sponsorship opportunities, enhancing their ability to monetize their NIL rights.
Comprehensive Compliance Monitoring: TheLinkU’s platform will ensure all NIL activities are conducted in full compliance with NCAA regulations, safeguarding athletes’ eligibility.
For more information about TheLinkU and its role in the Players Era Festival, please visit thelinku.com or contact Meredith Maxwell, Marketing Director at TheLinkU, using the contact details below.
About TheLinkU:
TheLinkU is a pioneering NIL management platform dedicated to helping student-athletes maximize their Name, Image, and Likeness potential. By offering cutting-edge technology, personalized support, and comprehensive compliance solutions, TheLinkU empowers athletes to build and monetize their personal brands while staying within the bounds of NCAA regulations.
About Players Era Festival:
The Players Era Festival is a week-long celebration of college basketball, featuring elite players, teams, and coaches, which will introduce an entirely new structure for early-season tournaments, where every second of every game will matter, in an intensely competitive atmosphere. With a commitment to providing significant NIL opportunities, the festival aims to transform the landscape of college sports and empower athletes with financial education and NIL engagement.
